Goyo

The Goyo Café project involved creating a series of playful 2D character illustrations and branded social media posts to promote the café’s youthful and energetic identity. The campaign introduced two original characters, Fahad and Raghad, who brought the Goyo experience to life through fun, relatable scenarios that highlight coffee moments, laughter, and lifestyle vibes. Using vibrant visuals, bold colors, and a sticker-style design, the content emphasized Goyo’s unique brand personality while encouraging engagement and connection with customers on digital platforms.