JBR Cafe

JBR Café is a coffee spot located in East Riffa selling everything from classic hot beverages to iced drinks, matcha, dessert and mojitos.

Cartoon Planet helped boost the café’s social media reach through a short, 2D animated advertisement.

The ad features two café customers disagreeing over whether the establishment’s name should be pronounced as the Arabic word ‘jabr’ or spelled out as the English acronym ‘JBR.’

A third character, a barista, intervenes and lets the two customers know that they can pronounce it however they want to, in the same way that they can choose whichever of the café’s offerings they feel like drinking.

It has gained hundreds of interactions, with Instagram users commenting their preferred pronunciation of JBR Café’s name.